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It’s Not Loose Leaf Tea, but Starbucks is Taking a Step in the Right Direction

World Tea News reported that on Jan 12 Starbucks officially announced that they would be replacing it’s current line of Tazo teas with a whole-leaf version.

Starbucks will now carry a total of 10 whole leaf teas; adding a Vanilla Rooibos herbal tea and an Orange Blossom Green Tea to their current selection of teas. The new whole-leaf teas will be packaged in a three-dimensional sachet to allow more room for tea movement during steeping.

The driving factor behind this as stated by Starbucks is that they want to bring a whole-leaf tea experience to their customers to compliment their quality coffee experience. Along with these changes, the company has introduced new training for their baristas including sourcing and steeping information, however, it does not appear that this will include temperature changes and will largely leave steep times up to the consumer.

I think that bringing better tea to the masses is always a step in the right direction, and am glad to see Starbucks make this change.

The full article from World Tea News including the interview can be found here.

5 Comments

  1. TeaCast says:

    Genius GENIUS move by Starbucks. I can bet that this is only phase 1 in a bigger step taken by Starbucks to get into the tea market. Really really good idea here.

  2. Rob says:

    I completely agree, with the market share they already have, and stores on every corner, this is a great move on their part.

  3. It’s great for all of us as well. As the demand continues to grow, with Starbucks becoming a key player in creating this demand, the easier it will be for tea enthusiasts like us to get great quality tea at better prices! I love it. I’m going to check out the new teas at Starbucks soon…

  4. Rob says:

    I’ve been planning on stopping by to check them out as well. I’m not a big fan of Starbucks, especially for tea, but you sure can’t beat them for convenience.

  5. Marina says:

    You have really interesting blog, keep up posting such informative posts!

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